There are countless notions and associations connected to blood, the most substantial being life and death. Blood can symbolise both and worlds in between.
It tells a thousand stories, steeped in meaning and mysticism. Yet, the very real modern narrative of cow blood as a mass waste material remains untold. The project physicalises this waste and through that generates awareness for its existence, and this awareness will hopefully lead towards a change in consumption habits. As consumers we are disconnect from the production of goods, the slaughterhouse industry is one of the biggest in the world, yet it remains almost completely invisible. This disconnection makes it difficult to have a discussion about the ethics of production.
The work of Studio Basse Stittgen offers a platform for confrontation and reflection regarding our relation towards animals.